![]() ![]() Unlike most games, Candy Crush Saga does not have a particularly compelling narrative that, on its own, convinces the participant to take action. Game Core Drive #1: Epic Meaning and Calling How are they hooking you, exactly? Let’s look at each of the core drives of Octalysis and see how Candy Crush Saga implements each one. ![]() King has implemented aspects from all of the 8 Core Drives of the gamification design framework Octalysis into their game, and those drives work together to create an incredibly addictive experience that is currently earning over a million dollars every single day thanks to in-app purchases. So what makes the game so addictive and leaves players clamoring for bonuses like new episodes, extra lives, and charms and boosters? Are you one of them? The game is currently more popular than every other game on Facebook, including mega-popular ones like Words With Friends, Farmville, and Angry Birds. Every single month, there are over 42 million Facebook users play Candy Crush Saga by King. ![]()
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